HI, I'M JANE
Director of Product Management, SaaS Platforms
As a Director of Product Management with hands-on development expertise, I lead AI-driven SaaS products that provide deep consumer insights, allowing advertisers to unlock new growth opportunities. Working remotely, I leverage a data-driven approach and cross-functional alignment for impactful outcomes.
MY PROJECTS
AI-Driven Audience Insights Engine
Business Intelligence Data Analytics Dashboard
Secure Gateway to Audience Analytics
Permissions and Insights Hub
Migration of Sensitive Data to Cloud
AWS Call Center Application
Inventory Transparency Application
First Responder Network
Medical Equipment Marketplace
Flight Booking Application
Appointment Booking Application
Notification Settings System
MY EXPERIENCE
2022 - Present
DIRECTOR OF PRODUCT MANAGEMENT, SaaS PLATFORMS
Wiland
I currently lead product strategy for a portfolio of four SaaS applications, including PersonaBuilder — Wiland’s self-serve AI platform for building and activating custom audience segments. While I joined after the product’s acquisition, I now own its roadmap and evolution. My focus has been modernizing user experience, increasing adoption, and repositioning the platform for long-term growth and cross-product integration.
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PersonaBuilder: Responsible for guiding strategic product updates that drive more value from Wiland’s rich data assets — including segment creation, reporting enhancements, and platform interoperability.
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Led the design and implementation of Market Spend, a new product capability that introduces recent transactional data as a lever for segmentation, now used across persona design, comparison, and audience-building workflows.
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Developed a clear 3-year product vision focused on activation, revenue acceleration, and usability improvements — aligning engineering, sales, and client success behind meaningful delivery priorities.
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Partnered with cross-functional teams to define strategic levers that encourage users to move from insight to action, including clearer CTAs, integrated workflows, and a simplified campaign deployment process.
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Regularly lead roadmap planning, stakeholder alignment, and internal enablement across go-to-market teams — helping reintroduce a strong product mindset into a historically service-driven org.
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Earned Pragmatic Institute’s Product Management certification to sharpen go-to-market planning, prioritization frameworks, and data-driven decision-making.
2018 - 2022
TECHNOLOGY CONSULTANT
Accenture
Led development for secure product-ordering and booking applications in healthcare and pharmacy, driving cross-team integration and automation. Designed resilient systems to tackle COVID-19 crisis challenges, enhanced security for first responder networks, and hosted mentorship events and training programs. Earned Agile and SAFe certifications to strengthen team adaptability and project delivery.
2017
SOFTWARE DEVELOPER
Borehole Seismic
Accelerated processing speed of a MATLAB-based 3D visualization tool by 12x, enabling faster data analysis and insights. Built additional 3D software using Blender and Unity, allowing real-time interaction with complex geological data and expanding user capabilities.
2016
BUSINESS DEVELOPER
Open Data Science Conference
Researched and engaged potential clients for our first European conference, fostering relationships and setting the stage for a successful event. Organized weekly data science meet-ups, creating a community space for networking, insights, and presentations on the latest in data science.
HOBBIES
I live in a small town in the Blue Ridge Mountains and enjoy an active lifestyle filled with hiking, cooking, and tackling home projects. I love spending time outdoors and walking my rescue dogs, which keeps me connected to nature. Weightlifting is another passion of mine; it helps me stay strong and energized. When I’m not in the gym or exploring the trails, I can often be found curled up with a good book.
BACKGROUND
Washington and Lee University
Bachelor of Science in Computer Science
Bachelor of Science in Business, Special Attainments in Commerce
Grace Hopper Scholar
Prestigious scholarship recognizing upcoming talent in the field of technology and fostering a diverse community of women in computing.
SKILLS
Product Management and Strategy
I excel in defining and executing product roadmaps, aligning product strategy with user needs and market trends. With a strong foundation in agile methodologies, I lead cross-functional teams to deliver scalable, user-centric SaaS solutions. My focus is on leveraging data-driven insights for continuous improvement and optimizing user experiences across platforms.
Data Analysis & Business Intelligence
I harness advanced data analytics to provide actionable insights and support informed decision-making. Through the management of tools like Wiland Insights, I enable users to visualize transaction data, identify trends, and make strategic choices, enhancing operational efficiency and audience targeting.
Technical Proficiency
My technical skills encompass a blend of software architecture, AI, and machine learning concepts, enabling me to effectively manage complex SaaS platforms. As a former developer, I have hands-on experience in developing cloud-based solutions, integrating APIs, and ensuring high-performance product delivery, all while maintaining robust security protocols.
Leadership & Collaboration
I thrive in collaborative environments, working closely with engineering, sales, and legal teams to drive product success. My leadership style emphasizes mentorship and knowledge-sharing, ensuring that all team members are aligned and empowered to contribute effectively to our goals.
